The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Everyone and their grandmothers are on social media these days (I know both my grandmas are). With such a high volume of users, it’s an ideal marketplace for businesses. However,
How many times have you either misplaced a business card, or looked at an old business card and forgot why you spoke to that person? When managing your business contacts,
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Being active on social media isn’t just about sharing content and responding to comments. Sometimes, what you do outside of your social media channels can greatly increase your social media success. Here
Groups are powerful tools for networking within LinkedIn, but have you ever thought about taking it a step further and starting your own LinkedIn group? Here are my top five
Social media is a multi-faceted, ultra-engaging medium for communication. As a business, you’d be crazy not to take advantage of it when communicating with existing or potential clients and customers.
With social media becoming more embedded in our everyday lives there is no reason job seekers should not take advantage of it to propel their careers. By using social media
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
