The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Tattoo shops are visually driven organizations. So it would be a shame if they weren’t using social media to promote their business. Let’s talk about three social media channels and
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
When JC Penney’s brand revamp caused an uproar, the company turned to social media to regain control of its image and to address complaints from its disgruntled customers. The entire
In almost every city there is a local art scene. Whether it’s comprised of a single local playhouse or it’s chalk-full of art galleries, each city’s scene seems to be
“Combine exciting, useful content with an engaging, unique tone to emotionally connect with your audience. Include links, pictures and videos. And remember to keep your Tweets prompt and timely—a crucial
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Dentists, are you on YouTube yet? I know you’re thinking, “Why in the world would I need to tinker around with silly videos when I have problems like root canals
So you’ve got a business that delivers a great product or service. That’s awesome! However, your marketing tactics can’t stop there. Unless your business includes donuts or puppies, people probably
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
