The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Ah, the abominable red squiggly line. I’m pretty sure the spell check is one of modern day’s greatest inventions, and as much as I cringe every time I see the
Video has arrived on Instagram. With over 16 billion photos, 1 billion “likes” per day, and 130 million users, Instagram has already changed the way many of us think of
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Have you heard? Facebook has jumped on the hashtag bandwagon, and it’s about time! Sure, I’ve always been adamant against using hashtags on Facebook, because up until now it was
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Have you heard the news? Twitter analytics are now available to not just paid advertisers, but to all tweeters! Getting to the actual analytics page, though, is a little tricky.
Have you heard about the new social media channel geared specifically towards men? It’s called Manteresting and it’s generating a fair amount of buzz in the social media world. It
Twitter, at its bare bones, is a relatively simple concept. You follow your buddies, and then type 140-character messages that broadcast to the world about what you’re up to. Easy,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
