For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
In the KWSM leadership program, I learned that a leader is someone we turn to when we want to know how we should think, feel, or behave. This is not
In February, KWSM hosted its first ever KWSM Summit, where a few team members from each office location (Atlanta, Las Vegas, Orange County, and San Diego) met together to vision
CEO Katie Wagner runs the KWSM leadership 12-week course a few times each year, and it was a privilege to have a seat this past quarter. Each week opened my
The marriage of social media and content marketing has meant that many brands must rethink how their brand voice connects with their audience in the place where the audience lives
Adobe Creative Suite just rolled out their 2023 updates for their software programs. With any update, you will find a handful of new features to improve the user experience. One
Meta is aiming to create the most customized in-app experience for Instagram users. Meeting this goal includes launching new personalization features that put content control back in the hands of
In the past year, Google has made many changes to its “Helpful Content Update.” While Google is constantly making changes to evaluate the worthiness of content, its search experts always advise
Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
