The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
We are excited to announce our next Social Media Bootcamp being held each Friday in February. We want to help you fall in love with your social media! We will
Writer’s block is an experience we are all bound to face at some point. Creating content daily on your social media channels can leave you feeling like you have
With just a click of the mouse (or a tap on the iPhone), people can scavenge a list of local businesses on their hunt to eat or shop and poof
Pinterest is known for being a social media outlet that is fun to use on a personal level. But have you ever considered using Pinterest for business? Here are three
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Instagram has grown into one of the top social media channels to use. It is a great way for you to tell the story of your business through a series
Posting pictures on your social media channels is a great way to connect with your followers, and give them a visual view into your business, brand, and story. After all,
We all know the saying: a photo is worth a thousand words. And in the world of social media, that saying could not be more correct. Images on social media
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
