Advertisers Look to Twitter's Diverse User Base

Jan 2014

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success.  Stay updated and stay informed with the latest social media news!


twitterdemCompanies are now eager to advertise to Twitter’s diverse audience. According to the Wall Street Journal, US users on Twitter are more racially diverse than US Internet users as a whole. Twitter is now using the demographics of their audience to appeal to companies to advertise on the social media channel. This seems to be a strategic move for the public company seeking to secure sources of revenue. For more on this story, visit here.

The ever popular social media site Pinterest will now take further steps to create a more personalized experience for each user. Pinterest is playing with the idea of a “Personalized for You,” section, which would feature products and services that are tailored to each user’s pins on their virtual boards. The feature is currently only available to a select number of users. In the future, it may become a staple feature of the site. To learn more, click here.


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photo credit: @renato_dr

Recent research suggests that Instagram is the fastest growing social media channel worldwide. In the last six months alone, Instagram increased its user base by 23 percent. The primarily mobile-based social media outlet still lags behind its larger counterparts of Facebook, Twitter, and LinkedIn, but in the future, this may change. To learn more and read the research, click here.

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Feature photo credit: @deantaylor770 

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