The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Combining knowledge and aesthetic vision, interior design is an industry that is founded on creativity. By transforming simple spaces into works of art, interior designers are artists in their own
If you are serious about growing your Facebook fan page and attracting new people, you have probably run Facebook ads, or at least seriously considered it. You know that everyone
What Mad Men character are you? Should you upgrade your iPhone before the next release? How many life skills do you really have? Every day BuzzFeed quiz results make their
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
There needs to be some strategy when it comes to telling the story of your business. Having a plan will help you be successful in engaging your audience on your
When starting your own business, it is easy to fall into certain traps and make a few mistakes here and there. It always pays to do your research beforehand and
Blogging on a regular basis is a great way to create content for social media channels and drive traffic to your website. Though the text of a blog is the
In the world of social media marketing, there is a lot of talk about driving traffic to your website, increasing your reach and getting engagement. There are many different ways
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
