When Google announces a major “Core Update,” the most recent one documented here, my inbox typically receives a question from concerned business owners and C-Suite
The digital marketing landscape has fundamentally changed over the past 15 years. Think back to 2010; Facebook was still a simple chronological feed of personal pages (Groups and Business pages
LinkedIn recently rolled out new analytics for LinkedIn profile pages, which really begs the question, “what took so long?” Were they afraid their platform would be abandoned because people realized
For the past few years, digital marketing has been facing a new crisis: the crisis of credibility. The goal is no longer to churn out high-volume, surface-level articles; AI can
Is your business struggling to keep up with social media? You are certainly not alone. In today’s digital-first economy, an effective social media presence is non-negotiable. Yet, the challenges businesses
For the last 10 years, I have led the strategy process for every incoming client here at KWSM Digital. I have worked with hundreds of businesses, ranging from local service
At KWSM, we often work with business owners who are preparing to sell their company. Our job is to strengthen the sales and revenue pipeline and reduce owner dependence, thus
In the competitive B2B landscape, content is currency. Still, many businesses find themselves stuck in a cycle of churning out generic, self-promotional material that fails to move the needle on
For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the rise of Generative AI. Digital
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
