When it comes to writing marketing copy and content, anybody can put words on a page. But that page is as good as blank if it fails to tell a substantial story. At KWSM, we have spent the past 13+ … Read More
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to … Read More
Videos have become the pinnacle of marketing for businesses across all industries. Static images and compelling writing alone won’t get you the results you are looking for. Video marketing has now become an essential part of any effective marketing campaign. … Read More
As a Content Creator at a digital marketing agency, clients ask me whether they should use Instagram Reels. For the answer, we need to look no further than our own experience on social media. When you open Instagram, where do … Read More
As a digital marketing professional, I know that many businesses question the need for consistent blogging. Even though blogging comes with obvious SEO benefits, it is understandable that you would not want to get stuck in the rut of writing … Read More
Social media can be a key element in an effective digital marketing strategy. Customers turn to channels like LinkedIn to learn about products and services and to have one-on-one conversations with brands. 302 million people across the U.S. use social … Read More
The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation. One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More
If you’ve been looking to form a better connection with your target audiences, consider serving them on a medium they are most comfortable with. Yes, all those Reels people watch and swipe on are telling us something – there has … Read More
March 8, 2023, marked the 7-year workiversary of KWSM VP of Strategy & Client Relations Jeff Soto, as well as the third annual “Jeff Soto Day.” In 2020, we created this special holiday to celebrate and thank Jeff for his … Read More
Those who grew up within the last sixty years, since the Golden Age of Advertising which defined the 60s, are hyper aware of the narrative of supposed untrustworthiness that comes with brand advertising. More than ever, consumers today have their … Read More
Join us for Video Studio Day, where you can shoot professional videos at KWSM for a fraction of the cost of an on-site shoot.
