The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
When writing for Pinterest, make sure to add a clear and correct title to your post. Pinterest can be a very effective tool for sharing your business with the online
If you have ever run a business social media account, you know that one of the most difficult things is finding content to post. You might have some pictures that
As internet connections have improved, so has the quality of images displayed on websites and blogs. Modern web design trends include large, high-quality, colorful images being displayed as the first
If someone Googled your name or business name, would you like what they saw? For better or worse, what other people say about us online leaves strong impact on our
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily
Are you having trouble coming up with things to blog about? Think about the common questions that you’re asked all the time, put them into a list, then write about each
Getting fan growth on your social media channels isn’t just about what you do online. If you don’t let people know about your social media channels offline, you are missing
Many of us have worked with some wonderful people over the years that we would gladly recommend on LinkedIn. After all, sharing a positive experience about another professional is a
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
