The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If your company uses Pinterest for business, one way to get your pictures noticed is to optimize the shape of the image. Pinterest allows only allows images to be a
With over 70 million users, Pinterest has quickly become a vital place for businesses to build a presence. The social network has embraced mega-chains and small businesses alike, allowing an
To get the most out of your Pinterest account, it’s high time you start treating it like some of your other social media outlets. After all, Pinterest is neck and
Let’s say you are going to run a Facebook advertising campaign to drive traffic to your website. Facebook provides you with basic information such as how many people clicked on
Containing your ideas to 140 characters on Twitter can be a challenge. Fortunately, there is an alternative. Twitter cards allow you to publish pictures, videos, and links on twitter that
Do you need some convincing to ditch your month-end report for this weekend’s game? Here’s some super news: you can tune in for the greater good of your business! Regardless
YouTube recently updated their requirements for getting a custom URL. It used to be that anyone could get a custom URL simply by signing up for an account. In fact,
Video is a media format that can convey complex information is an easily digestible format. It is quickly becoming one of the most popular forms of content on the Internet.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
