The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you are looking to give your Twitter following a boost, live-tweeting during events may be a great opportunity for you. Live-tweeting is about sharing and commenting on what people
One of the greatest things about writing evergreen blog posts is the ability to share the content more than once on social media. After all, if a post takes you
Video is one of the most popular forms of content on social media. Creating and sharing videos with your audience is a great way to increase engagement and give your
Social media is a great way to interact with clients and establish a positive reputation online, but it can also become an outlet for unhappy clients to voice their frustration.
Nobody panic; Facebook and Instagram weren’t down forever, but during the eight hours last week the world lost access, it sure felt like it! This week on the Social Media
The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like
It’s an exciting week on the Social Media Help Desk panel as we have KWSM Atlanta Content Editor, Audrey Wunderlich, visiting our Orange County office for the week! She is
If your business isn’t on Twitter, it may be time to jump on the bandwagon. After all, Twitter is one of the most popular social media channels in the world.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
