The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to
Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy.
Because it’s the birthplace of such cultural phenomena as the “selfie,” lip dub videos, and the ice bucket challenge, one of the biggest myths about social media is that it
If you own a business, chances are you’re already aware of Facebook’s importance in growing your brand’s recognition. But did you know this platform can also play a crucial role
Despite the ever-growing popularity of social media, many business owners are reluctant to establish an online social presence. Some can’t recognize the value of social media and others are simply
Want to get the most out of your YouTube videos? YouTube cards are an extremely powerful way to maximize your marketing efforts on the channel. It can be hard to
For a small business that would like to add a personal feel to their branding, there is no better medium than YouTube. With more than a billion users, YouTube is
Whenever a new update comes up on Instagram, one of the first things that people talk about is how many filters have been added to the palate. Instagram filters are
It happens: the insensitive tweet, the inappropriate comment, the unfortunate typo. Just as in real life, blunders are inevitable on social media and can happen to anyone. Sometimes it’s the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
