3 Ways To Use YouTube Cards To Drive Traffic To Your Website

May 2015

Want to get the most out of your YouTube videos?  YouTube cards are an extremely powerful way to maximize your marketing efforts on the channel.

Photo Credit: @sneakersthecorgi
Photo Credit: @sneakersthecorgi

It can be hard to drive traffic to your website from your YouTube Channel. Usually, you would have to hope that a person remembers your website address or checks the video description in order to find your website.

With YouTube cards, you can create a visually appealing card that a viewer can click on and instantly be redirected to your website. There are six different types of YouTube cards, and all of them include an image, title, link, and a call-to-action.

You can choose from these cards: playlists, merchandising, fundraising, video playlists, associated website and fan funding.

Here are three great ways you can use cards to boost your YouTube marketing efforts.

Drive Traffic To Your Website

YouTube Cards are a great way to drive viewers to your website at the end of a video. If your video provides relevant tips to your audience, then your goal is to inform.

You can then use a YouTube Card that directs viewers to your website to read more tips about the same topic.

You want to make sure that you are not just sending viewers to your homepage. You want to direct visitors to a certain page on your website and make sure they know exactly where they are being sent when they click on the link.

Grow Your Email List

Who doesn’t want to grow their email list? Your email list is a great way to build a better relationship with your customers and grow an audience outside of your social media channels.

At the end of your video, you can use a YouTube card to display an incentive to sign up for your email list. You will want to make sure that your video card clearly states what the viewer will get in return for giving you their contact information.

Sell Your Products or Services

Video cards are a useful way to sell products or services. A great way to do this is to create a video series explaining what you are selling and how your customers can benefit from it. If you are promoting a course, you can also include sample videos, testimonials or reviews of the course.

Send people who click on your video card to the products or services page on your website where they can learn more.

YouTube cards are a great way to sell while educating or entertaining your audience.

Adding YouTube cards to your videos is an easy way to drive more traffic to your website and get your viewers to take action. They are also less intrusive than traditional video links, and are visually appealing to your audience.

When implemented correctly, YouTube cards are a great way to boost your video marketing efforts.

Are you wondering if you have set up your YouTube Channel correctly? Our social media checklist below will walk you through the most important steps in setting up your YouTube Channel.

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Core Values at KWSM a digital marketing agency