The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The true benefits of using Pinterest are still a mystery to many business owners who just don’t see the value in this particular social media channel. In actuality, Pinterest can
Every year Michael Stelzner, Founder of Social Media Examiner, publishes an annual report about how marketers are currently using social media and how they are planning to use it in
Any business owner who puts their company on social media is doing it to boost their business. No one decides to take the plunge into social because they don’t want
Chances are you’re already aware of the importance of using social media as a marketing tool for your business. With nearly 74 percent of online adults on social media, there
If you have run a Facebook ad before, you have probably seen the column labeled Relevance Score in your ad analytics. If you haven’t seen this metric before, go to
Communication is a skill we spend our lives perfecting, and the written word is no exception. Yet, in contrast to verbal communication, all of the ease and authenticity of our
Maybe you think it’s too complicated… or time consuming… but if your social media isn’t as strong as it could be, it’s time to shape up! The Katie Wagner Social
So your company’s got some great insight and usable data to share with your online audience. Whether you’re a wine maker and want to explain the profile difference in various
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
