The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If your business is active on Instagram but you aren’t seeing much growth, incorrect use (or lack) of hashtags may be to blame. Using hashtags on your photos is an
The average Facebook user spends 6 percent of their day on social media. This number may seem shockingly high to most people, but for me it seems low. I spend
At KWSM, we work with a wide variety of clients from a plethora of industries. Each presents a unique set of challenges and best practices when it comes to social
The changing seasons provide a great opportunity to revamp your content and keep your pages looking fresh. Is your social media ready to strut its stuff for summer? Use this
You know being active on social media is a must-do for businesses, but do you know how frequently you should be posting? A social media presence is all about
On June 2, Pinterest officially announced that buyable pins will be coming to their channel. This is major news in the social media world and your company cannot afford to
Getting visitors to your website is only half the battle. The real trick is making them stay, and even better, come back for more. Studies show that slightly less than
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
