
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting

Just like it’s important to train your employees on what to do in case of a fire, having an online protocol in place before a real life disaster can prevent

It seems every time you turn around, Facebook is implementing changes that allow the platform to compete with other major players in the social media world. Most recently, Zuckerberg and

If finding new followers for your business is unfamiliar territory, you are not alone. Even for the most seasoned business owners, building your following can feel like a daunting task.

A lot has changed in the last few decades as far as social media goes. Social networking has gone from a teenage pastime to a credible marketing technique. But just

There is a time and a place for just about everything, but when it comes your social media account, it is time to draw a line in the sand. After

Have you ever scrolled through an Instagram account of one of your favorite products, companies, or even friends, and noticed that their feed looks more like an art gallery exhibit

Could your Instagram following use an accelerated boost? We’ve talked before about converting those loyal followers into customers, so you know it’s important to keep growing! Fortunately, advertising directly from

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up