The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA This week, the social media savants are debuting new features that are sure to make your Labor Day photos look phenomenal. Facebook is
If you are a fledgling business with a brick and mortar location, social media marketing can be a great way to drive word of mouth and its accompanying foot traffic.
These days, the hardcopy version of your company’s directory is probably as useful as a pack of pencils at an ink-only convention. To keep your business up to the current
What’s Relevant This Week in Social Media While all of the political enthusiasts are keeping an eye on the 2016 election, we’ve been tracking the social media spectrum. Here are
If you’ve managed a business page on Facebook over the past few years, you’ve probably noticed some shifts in who your content is reaching. Experimenting with different strategies for how
LinkedIn is one of the most valuable marketing tools for professionals, yet many users don’t utilize their accounts to full potential. A completed profile is important, but to make LinkedIn
43 trillion instant messages will be sent this year, according to tech analysis firm Juniper Research, and your business needs to keep up with the times. As more users transition
Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
