The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Frequent users of social media may have been offered unsolicited advice from one of online followers. Rather than writing these opinions off, consider using the suggestions as a form of market research.
While you were recovering from your Labor Day festivities, tech experts spent the week coming up with more ways to improve your business. Instagram is branching out in the advertising
Like any highly functional online platform, Facebook has expanded its capabilities significantly since its inception to include a host of features you may not even realize existed! The evolution of
Running your own business can feel like juggling chainsaws, if you drop one component your company can suffer gravely. A quick fix for customer inquiries may be to setup an
Google has combined the capabilities of several services to bring online marketers a new platform called “Google My Business.” This platform incorporates Google+, Google Places, Google Search into the same
This week businesses are getting a boost in the way their companies are portrayed and advertised, courtesy of the social media mavericks. You may want to make sure you vacuum
Whether clean and simple or are complicated and ornate, flat lay photos are the current “it” trend on Instagram. In this format, the photographer lays out a bunch of items,
Approximately 543,000 new businesses get started each month, according to Forbes, but during that time more businesses will shut down than start up. To make sure your business doesn’t fall
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
