The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If your business’ budget is running thin but you’re still trying to gain more Facebook followers, we are here to help! Increasing fans on Facebook can improve your company’s credibility,
You’ve signed your company up for the appropriate social media channels, but your work is not done. Maintain your business’ brand with this convenient checklist. Create Consistency Are you currently
Emojis no longer exist in just the texting lingo of teens. Business professionals have come to now use emojis but when is it appropriate to use them on social media? And
The constantly changing landscape of social media means that there isa virtually endless number channels available today. Business owners should be constantly evaluating what channels are most effective in order
As your week winds down, tech experts prove they are just getting started. Facebook is playing with the idea of adding a new thumb to their roster, Twitter’s analytics are
It’s the moment Internet trolls have all been waiting for: Facebook introduces a ‘dislike’ or ‘thumbs down’ button to its post features! Finally, after years of speculation, requests, and fervor
It’s one of the questions I get most frequently – at cocktail parties, at networking events, even at family gatherings – business owners will inevitably ask me: What social
Does social media give you the creeps? If so, then it’s time to face your fears! The Katie Wagner Social Media team is excited to announce our next Social Media
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
