The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The average shelf life of a tweet is shorter than a freshly baked cookie’s chances of cooling off before it’s eaten. If your company’s tweets aren’t attracting the fan base
The holidays are right around the corner, and it’s time to get your items in front of shoppers! After deciding that Pinterest ads are right for your business, you need
Forming relationships with bloggers can be a powerful strategy for connecting your brand with customers and driving traffic to your website. Here are 5 reasons why: People trust their opinions
Positive reviews on your Google+ business page mean that you have happy customers. A great star rating establishes credibility with your audience and also impacts how your business shows up in Google
While you get dressed up for Halloween tonight, tech experts are stripping down your favorite social media platforms. This week Facebook made it easier for you to avoid messages from
Between overbearing bosses and an impossible workload, stress in the workplace is inevitable. Researchers say 77 percent of working Americans regularly experience symptoms of stress. In order to break this
We’ve all seen improper grammar and spelling mistakes from people on social media, but how much worse is it when a business makes those mistakes? If your posts contain spelling
Many business owners know that Yelp can be a powerful asset for attracting customers. An enthusiastic review of your product or service can make the difference in whether a consumer
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
