The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Google recently launched a new page called About Me, which gives users the ability to control personal information and manage various Google profiles from one place. It’s the perfect tool
This week the social media giants are all about simplifying your daily tasks. No, they’re not going to do your grocery shopping but one platform has created a mission control
History is filled with triumphs and tragedies, but both should be acknowledged. Writing happy posts for things like Valentine’s Day and New Year’s Day can be the easiest social media
If your brand is using social media to drive traffic to your website, that’s great! But what kind of impression does a viewer receive when they first visit your website?
Social media has become a highly effective way to connect your brand with customers. If you are in the fashion industry and selling your products online, learning how to present
When you decide to create a Google+ business page, you’ll be asked to choose a business type: storefront, service area or brand. Setting up the correct type of Google+ business page is
We’re one week into the new month and tech experts are already shaking up the social media norms. This week one social media platform updated the way you can promote
When it comes to growing your fan base on your social media channels, there is no easier way than to include social share buttons on your website. If you’re
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
