The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You’ve invested in social media for your business, and maybe you even have the “Big Four” – Facebook, Twitter, Youtube, and LinkedIn. But now you’ve been hearing that Instagram is
The sum of what you post tells your brand’s story and builds a reputation. While it is important to educate people about what you have to offer, social media gives
While some business owners may think having multiple profiles on one social media channel will give their company greater visibility, the opposite is actually true. Having several profiles on a
This week the social media tree sprouted a few new branches that may impact your business. One platform recruited an official sports team, another is thinning your newsfeed, and the
One of the best ways to interact directly with your fan base is to illicit content from them via a content campaign. Not only will you give your audience an
If you’re sick of getting alerts for every single interaction on LinkedIn, relief is on the way! The company has unveiled new technology that will tailor to your notification needs.
Social media usually features positive content, but how do you respond when a negative event happens? Ignoring a public tragedy that bombards the news and everyone’s social media feeds can
Square format photography has taken over in a big way, and can be a bit challenging for a novice photographer, as well as someone who understands traditional photographic principals of
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
