Snapchat Recruits a Sports Team

Nov 2015
Instagram: @Art.pagef

This week the social media tree sprouted a few new branches that may impact your business. One platform recruited an official sports team, another is thinning your newsfeed, and the last is helping you connect to campaigns. Here’s a look at what you might’ve missed in social media news this week.


Snapchat Drafts a Sports Team

The world’s most valuable soccer team, Real Madrid, is the platform’s first individual sports team with an “Official Story.” You can see a 10 second glimpse of the first live story today during the highly-anticipated match against FC Barcelona. Spectators at the stadium will have an opportunity to submit their own snaps to a Live Story option on their mobile devices, which will then be curated into one story. Team officials explained, “This is a content driven deal. Monetization down the road may be an opportunity, but it isn’t driving us right now.”


“Trump Trump” Wants to Filter Politics on Your Phone

The same app developer that kicked the Kardashians off your screen is now handing you the ultimate trump card over a certain politician. “Trump Trump” is a content-blocking app on iOS9, which allows users to enjoy the internet without Donald Trump updates. The developer explained, “After I made a Kardashian blocker for iOS … I was flooded with requests for a Trump blocker. I don’t know if we are heading towards a future where we’ll be able to block everything that we don’t like, but here’s my small contribution to dystopia.”


Facebook Creates “Fundraiser” Pages

You now have a new option when setting up a business page on Facebook. “Fundraisers” are dedicated pages where nonprofits can raise money for specific campaigns. This is one of the many new features Facebook’s Social Good team has come up with to help spread good across the globe. These new pages look similar to event pages and can showcase a progress bar towards the designated goal. As of Wednesday, Mercy Corps, the National Multiple Sclerosis Society, and World Wildlife Fund were the first to create these pages. If you’d like to sign up for the free service, learn more here.


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