The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to
What makes an advertisement or a social media post successful? The overall story has to be relatable. Marketers know how to relate to their target audience because they are listening.
Managing several social media channels at once can seem like a daunting task. If you don’t have a plan in place for creating your content, it might be tempting to
If you’re finding yourself hitting a plateau on your Instagram game, we’ve come up with a variety of content that will give you fresh, new ideas on what to post,
Blogging has gone from a niche news alternative to a business necessity for engaging fans of your brand. A blog post can accomplish a lot of things for your brand;
While you’re still shaking off the sparkles from your New Year’s Eve parties, the social media savants are introducing some new etiquette rules for 2016. With these new revelations come
Companies constantly reinvent themselves to increase sales, avoid a stigma, or generate new business. If your company is moving in a different direction, your target audience will most likely need
An important part of telling your brand’s story online is building customer trust. Creating trust among online users garners loyal fans. According to a survey by Concerto Marketing Group and
Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to exhibit correct behavior for a given situation. Human are pack animals, and when
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
