The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In life, we must learn from our past to improve our future; this same sentiment directly applies to social media. Instead of rapidly firing off social media posts into the
You may already be familiar with how to connect your email database to social media, but are you taking full advantage of your email list on social media? Beyond uploading
The most important element in any social media strategy is great content. It’s also the component that most people neglect. They assume that actually posting on social media is the
LinkedIn can give you access and exposure to leaders in your field, generate more contacts, and get you in front of recruiters as a jobseeker. However, before any of
On the surface, social media may seem tranquil, but a tempest of changes is churning. Some insane insinuations are already circulating for one platform, milestones are being reached on another,
It’s that time of year again: Social Media Bootcamp is upon us! With a fresh start for the year ahead, we think it’s time to take your digital marketing efforts
Thousands of entrepreneurs will open businesses this year, and many will shut down their shops before the year’s end. Ending a business requires careful consideration of how the news will
What makes an advertisement or a social media post successful? The overall story has to be relatable. Marketers know how to relate to their target audience because they are listening.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
