
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

In addition to running social media channels for businesses, we teach business owners to run their own social media campaigns. We’ve been holding Social Media Bootcamp for more than 5

LinkedIn ads are more expensive than Facebook ads, but based on your objective, they can yield better results for your business. LinkedIn ads are a great tool for business-to-business interaction,

Choosing a logo for your brand can be intimidating; you want to convey a lot of information about your company, but you get very little space! In addition, your logo

LinkedIn is the top social media channel for networking amongst professionals. This is because, unlike other social media channels, LinkedIn is strictly business. The social media platform and its user

Many companies work diligently to increase their social media following, but those efforts don’t always translate into increased revenue. Having a high follow rate may be important to some companies,

February is off to a shotgun start in the social media world, and if you didn’t hear about all of the changes, we’re here to pass you the baton. Instagram

As hard as you may try, even the most focused of social media marketers will find themselves getting lost in the black hole that is Pinterest. The site was designed

When you spend hours every day managing your business’s social media channels, it’s hard to resist the urge to browse your personal pages. But this behavior can easily lead to

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up