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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
Facebook Ads for Local Business
If you are a fledgling business with a brick and mortar location, social media marketing can be a great way to drive word of mouth and its accompanying foot traffic.
LinkedIn’s Latest Feature Could Improve Communication in Your Business
These days, the hardcopy version of your company’s directory is probably as useful as a pack of pencils at an ink-only convention. To keep your business up to the current
More Ads Coming to Twitter
What’s Relevant This Week in Social Media While all of the political enthusiasts are keeping an eye on the 2016 election, we’ve been tracking the social media spectrum. Here are
10 Ways You May be Hurting Your Facebook Reach
If you’ve managed a business page on Facebook over the past few years, you’ve probably noticed some shifts in who your content is reaching. Experimenting with different strategies for how
4 Easy Ways To Build Your LinkedIn Network
LinkedIn is one of the most valuable marketing tools for professionals, yet many users don’t utilize their accounts to full potential. A completed profile is important, but to make LinkedIn
Privately Chat With Your Customers On Facebook
43 trillion instant messages will be sent this year, according to tech analysis firm Juniper Research, and your business needs to keep up with the times. As more users transition
Ads for All: Instagram Offers Advertising to the Public
Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting
How to Address A Business Crisis Through Social Media
Just like it’s important to train your employees on what to do in case of a fire, having an online protocol in place before a real life disaster can prevent