The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
During social media bootcamp at Katie Wagner Social Media, we provide expert tricks of the trade to hundreds of business owners to support them on their journey to become a
You’ve joined the flock of tweeting birds on social media, but are you utilizing all of Twitter’s best features? Lists are a great way to not only better organize your
The majority of consumers are unaware of the amount of psychological theory behind the logos of the major brands they know and love. Any large, successful organization knows that choosing
The best Facebook content is content that makes people interested in your business. But for many business owners, it can be difficult to determine what qualifies as good, shareable
You developed a great content marketing strategy and meticulously built out your content calendar resulting in lots of eyes on your website. That’s fantastic! However, you may be noticing that your
Love is in the air and the social media platforms you’re crushing on are sending some affection your way in the form of updates. Managing multiple profiles just got insta-easy,
Ten years ago, social media was born out of the need for people to stay digitally connected in real time. Little did many of the early software developers realize that
In addition to running social media channels for businesses, we teach business owners to run their own social media campaigns. We’ve been holding Social Media Bootcamp for more than 5
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
