The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It is easy to get comfortable and fall into a routine when posting daily content for your business online. But sticking to your same schedule month after month may prevent
“Liking” your own content is like giving yourself a high five after you tell a joke; of course, you enjoyed your story, otherwise, you wouldn’t have told it in the
The key to finding a job you love isn’t always just the work you do, it’s the people you work with. As a leader, it’s important to create an atmosphere
While it may seem counterintuitive, Yelp has very strict policies about soliciting customers for reviews. Yelp even has a filter in place that is designed to catch reviews that are
Last week, Facebook CEO Mark Zuckerberg unveiled the long awaited ‘Reactions’ button on Facebook posts! And while it may not be the ‘dislike’ button desired by Internet trolls everywhere, this
You can’t stay logged in to social media all day to get the latest updates, but it’s okay because we’ve done all the heavy lifting for you! This week a
Here at KWSM, we understand the value of collaboration. From the web development team, to the content crew, to the video production department, we know that being able to work
The presidential election is still months away, but the hype leading up to it has been going strong for more than a year. Thankfully, you don’t have to throw your
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
