The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
The political season is in full swing, and Facebook faces backlash over party bias, Snapchat proves it has the financial stability to remain a major player in the social
Whether we know it or not, the way the content we are reading is composed has an affect on how we comprehend the material, and how we feel about what
Social media doesn’t start when you walk into the office in the morning; nor does it stop when 5 o’clock rolls around. The social community is alive and well 24
In the social media landscape, Twitter is what is called a micro-blogging site because of the short (140 character limit), disconnected messages users can deliver to your followers. You can
A look at limitations this week; Another algorithm is in the works for a popular platform, LinkedIn wants to protect your information, and Twitter may finally be tweaking
In today’s business world, buzz words get tossed around like candy when the topic of marketing comes up. SEO. Social strategies. Digital campaigns. Content creation. Self-syndication. The truth of the
Say goodbye to the retro camera lens! Instagram’s most recent update unveils a completely new look that includes a modernized logo and new color scheme. And though little has changed
As you’ve probably come to realize, social media is here to stay. The more mobile and digitized our world becomes, the more social media channels will arrive and evolve to match
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
