The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Twitter launches an assistant for business owners, while Facebook suffers a rare defeat, and Pinterest shares some 411 on what pinners are latching onto. These are some of the social
With all of the capabilities of today’s social networking, it’s no wonder businesses are looking towards social media to sell their products. Every business seems to take the first step
Have you ever felt that your pictures on Twitter lacked a little oomph? With Twitter’s new #Stickers, you can put your creativity to the test by adding accessories, emojis, and
Video has become an important element for Instagram, which was originally introduced as a photo-sharing app. Because of that, Instagram wants you to watch more video. The app is making
Video and more importantly live streaming are dominating the chatter on social networks. Several platforms are stepping up their game to fight for live video supremacy. Here are some of
Twitter is reprioritizing! The social network announced it would triple its video limit from 30 seconds to 140 seconds in efforts to encourage the posting of more video content among
As the social media universe expands, platforms are learning more about what users care about most. Live streaming is perhaps the hottest technology because it allows users to broadcast their
If you’ve noticed that your BFF’s posts from the night before are appearing higher on your Instagram timeline than your old college roommate’s post from 10 minutes ago don’t be
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
