The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Last week, Instagram introduced their newest feature, Instagram Stories and gave the world a serious case of déjà vu in the process. The app that’s best known for its perfectly
To be successful marketing your company on social media, you must stay up-to-date with the latest techniques that are popular in the digital marketing space. Understanding how platforms change, and
It’s time to talk it out! Your Page is already a hub for interaction and engagement, but what about Facebook’s direct messaging features? Many business pages use Messages on Facebook
You’ve heard the buzz about Instagram adding stories similar to Snapchat and how the question is becoming, “Do I post on Snapchat or Instagram or both?” While some are sticking
Starting out on social can be tough. Who doesn’t want to see results right away? But no matter how much we want that large following or giant burst of engagement,
Facebook wants you to check out a new shopping feature that may help boost your sales, Twitter is handing you the keys to its “Instant Unlock” feature to incentivize you
The social media industry is always growing, and with that comes new platforms that grab audience’s attention immediately. Today, there are 1.7 billion Facebook users. This makes the channel an
As social media continues to evolve, online harassment is a pressing issue. In a study released two years ago by the Pew Research Center, 73% of adult Internet users have
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
