
Brand Journalism for Recruiting: Using Employee Stories to Attract Top Talent
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to

Twitter is opening up its “Moments” feature for businesses and brands, Facebook is making your birthday even better with personalized video montages, and Instagram Video has now found its way

Last week, Instagram introduced their newest feature, Instagram Stories and gave the world a serious case of déjà vu in the process. The app that’s best known for its perfectly

To be successful marketing your company on social media, you must stay up-to-date with the latest techniques that are popular in the digital marketing space. Understanding how platforms change, and

It’s time to talk it out! Your Page is already a hub for interaction and engagement, but what about Facebook’s direct messaging features? Many business pages use Messages on Facebook

You’ve heard the buzz about Instagram adding stories similar to Snapchat and how the question is becoming, “Do I post on Snapchat or Instagram or both?” While some are sticking

Starting out on social can be tough. Who doesn’t want to see results right away? But no matter how much we want that large following or giant burst of engagement,

Facebook wants you to check out a new shopping feature that may help boost your sales, Twitter is handing you the keys to its “Instant Unlock” feature to incentivize you

The social media industry is always growing, and with that comes new platforms that grab audience’s attention immediately. Today, there are 1.7 billion Facebook users. This makes the channel an

Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an

Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and

Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize

Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view

Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this

Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up