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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
5 Secrets to Creating Office Culture
The key to finding a job you love isn’t always just the work you do, it’s the people you work with. As a leader, it’s important to create an atmosphere
How to Get More Reviews on Yelp
While it may seem counterintuitive, Yelp has very strict policies about soliciting customers for reviews. Yelp even has a filter in place that is designed to catch reviews that are
Move Over Like Button, Reactions Have Arrived!
Last week, Facebook CEO Mark Zuckerberg unveiled the long awaited ‘Reactions’ button on Facebook posts! And while it may not be the ‘dislike’ button desired by Internet trolls everywhere, this
Snapchat Gets Swindled
You can’t stay logged in to social media all day to get the latest updates, but it’s okay because we’ve done all the heavy lifting for you! This week a
Inside KWSM: Flee from the Escape Room With Our Talented Team!
Here at KWSM, we understand the value of collaboration. From the web development team, to the content crew, to the video production department, we know that being able to work
Social Media Lessons You Can Learn From the Presidential Election
The presidential election is still months away, but the hype leading up to it has been going strong for more than a year. Thankfully, you don’t have to throw your
How to Use a LinkedIn Author Page
If you’ve consistently published on LinkedIn Pulse, you may have received an email recently from LinkedIn informing you of a change to the URL of your Author Page. Like many
How To Make Your Company A YouTube Star
YouTube is the Mecca for video sharing, where 1 billion users actively interact every single day. As the world’s largest video site, YouTube is a platform for business owners to