The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Twitter and Facebook are going head to head when it comes to advertising video capabilities while Snapchat is cutting down on its Local Stories feature as it shifts its focus
Posting consistent, quality content to your company’s Facebook page daily is an important task if you are looking to maintain a successful business page. You want to vary your content
It’s no secret that instant and live video are both taking over social media. What used to be a photo and some text is now evolving into video conversations in
Snapchat is answering advertisers’ prayers by offering behavioral-targeted ads, Instagram is allowing users to take a closer look at photos, and Facebook wants to speed up your user experience. Here
At KWSM, the end of summer means one thing – our annual boat outing! In what’s become a KWSM tradition, every August our team heads out of the office and
When people are in the mood for shopping, Pinterest is the place they go. According to one major report this year, over half of the users on this social media
There’s no denying the popularity of video. Facebook is making a major change that will appeal to video users, while advertisers are seeing dollar signs on their Instagram videos. Meanwhile,
With your busy schedule and all of the different social media channels to manage, it can be challenging to keep up with your social media presence. Running successful social media
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
