The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Did you know mobile devices account for over half of all internet traffic globally? This has led to a significant shift in how we consume information and interact with websites.
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Over the course of the 12-week KWSM Leadership Program, our CEO, Katie Wagner, guided four like-minded individuals through leadership topics ranging from Ownership and Accountability to Decision Making. Although every
To rank first on Google, the first step is to have a deep understanding of the intent that your content hopes to satisfy. Then, once you understand the intent, you
Your website serves as your digital storefront— it’s often the first interaction people have with your business. To make sure this experience is positive, you should craft your website to
One of my favorite quotes is “If you’re the smartest person in the room, you’re in the wrong room.” As a Junior Content Creator for KWSM, this is a quote
You want your company to stand out, and not just for what you sell or the services you provide. The vibe of your workplace, the camaraderie among team members —
Are you endlessly tweaking your website, hoping to see a change in your metrics, yet still struggling to see a difference in your SEO rankings? The solution may be understanding
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
