You may currently have a website that is lacking any form of effective video marketing, and wonder “How can video marketing improve my website experience?” Well, as a seasoned content creator at KWSM, I’ve seen the remarkable transformation video brings to digital strategies when done right. From greater engagement, a more dynamic user experience, a new way to share helpful information, building brand trust, and more, the benefits of video marketing are significant and can help drive traffic to your website.
Video marketing has become a staple in the digital toolkit for businesses. As a business owner, it seems like utilizing video is inevitable to keep up with the competition these days. Across various platforms, businesses utilize video – from in-depth videos on websites to quick, catchy content on social media – to engage with their audience and stand out from their competition (like you).
How Can Video Marketing Improve My Website Experience?
Your website’s goal is to provide your users with the information they need so that they feel confident purchasing your products or services. Videos are powerful tools that accomplish this in multiple ways.
Boosting Engagement
Video content keeps users engaged and keeps them on your page longer. Users who remain on your page are more likely to follow through with purchasing decisions. Videos are powerhouse tools that can reach out to bigger audiences than text and images ever could. According to Forbes, video content gets exponentially more engagement and generates more leads than still photos – often 12x greater.
Here’s what Madeleine Wood, Website designer for KWSM had to say about video content and keeping users engaged.
“Videos keep people engaged much longer than static content since video tends to be a faster way to consume information. Visitors to your website are more likely to stay on a web page longer when quality video content is featured there. This in turn helps build more trust between the person and your brand.”
- Madeleine Wood, Website Designer, KWSM: a digital marketing agency
Enriching User Experience
A great video that is well-shot and well-paced will help users enjoy your website’s visuals and have a favorable browsing experience. Users are more likely to retain information in video format than through text, increasing engagement with your site even after they’ve logged off. Videos make your website both beautiful and interactive, enhancing user experience.
Clarifying Complex Information
Certain information is best expressed visually. Videos excel in simplifying intricate details, showcasing product applications, or guiding users through processes, boosting their confidence in your products or services.
Building Brand Trust
Authenticity is key in digital marketing. Most users are more likely to trust that a business is legitimate when they can see the face and hear the voice behind the person offering products or services. Videos let your customers know that they are working with real people, helping you to connect on a deeper level with your audience.
Defining Brand Voice
Your brand’s personality can shine through video content. Whether your brand is authoritative, empathetic, quirky, or sophisticated, videos provide a dynamic canvas to express these traits. Videos can invoke feelings with emotional storytelling, give a behind-the-scenes look, provide customers with case studies, and add a personal touch to your website.
Case Study: Logistics Company Sees Exponential Growth Due to Web Page Videos
Our work with a logistics client illustrates video marketing’s power. Tasked with sharing unique shipping challenges faced by eCommerce businesses, we created a series of comedic videos of the most outlandish shipping and fulfillment stories from e-commerce sellers nationwide.
We incorporated these videos into the campaign landing page and weekly blog posts, resulting in increased form fills, engagement, and website traffic by as much as 3,000%!
Related Article: How to run a Successful Small Business Video Marketing Campaign
KWSM’s Approach to Video Marketing
By leveraging our video marketing services on your website, you can improve user engagement, convey your message effectively, increase conversion rates, and enhance your overall brand experience, leading to greater success for your business.
The team at KWSM can help you through every step of the video marketing process, from strategy to video scripting, shooting, editing, and optimizing for your website. Let us take care of the process from beginning to end and bring your website to life.
