The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Whether your business posts on all social media channels or only one, there are questions you should be asking yourself. In the always-evolving world of social media, it is important
Happy Halloween! It’s the season for screams, frights, and things that go bump in the night. As we all know, in the world of social media mistakes, there are short-term
Twitter has pulled the plug on popular video looping platform. Meanwhile, Twitter is keeping its video efforts moving full steam ahead with video support in direct messaging, and Facebook is
Today’s professional workspace is inundated with digital communication. From instant messaging chats to email threads to texts, technology has changed the way we interact with other at work. And while
One of the most important parts of good social media management is posting quality content. Relevant content that stands out and is important to your audience can determine how successful
Are you taking perfect photos but you don’t see the engagement you like? There are important factors when it comes to the layout of your Instagram, the way you
The KWSM Team recently attended the Orange County Association of Realtors Real Social Conference in Irvine, California where Katie gave a presentation on social media best practices! While we met
Social media giant, Facebook, is targeting business professionals with its intranet-like service, Workplace. Meanwhile, LinkedIn is “bringing success to your fingertips” with customized feeds on mobile and “save for later”
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
