The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
American songwriter, blues singer, and record producer Shawn Amos once said, “Social media is social. We’re looking to touch one heart at a time with one great story at a
Facebook is ushering in the New Year with some massive updates to its popular live streaming feature! Meanwhile, Twitter has asked for users’ input on what features they would like
2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or
If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using
It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece
Twitter offers a variety of opportunities to increase your potential to get people talking. If your feed has become stagnant, it is time to up your Twitter game to the
It’s easy to rationalize hiring an intern to run your business’s social media. For starters, it’s cost effective. Your new social media guru can be paid in college credit or
Instagram is taking after parent company Facebook with a new “likes” feature as well as making it easier for users to report abusive content. Meanwhile, Twitter is taking a new
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
