What is Your Social Media Plan Trying to Accomplish?

What are you trying to accomplish with your social media? Yeah, you want a facebook page and maybe some tweets, but what are you trying to accomplish?
A social media plan is a long distance race, not a sprint. There are untold numbers of people online who are talking about your company, industry, hobby, passion or even you. That is what is so great about a carefully planned social media plan.

But Where Are you Located OFFLINE?

A couple of years ago, you wouldn’t think of advertising your business and not telling people where to find you. Even if you don’t have a brick-and-mortar storefront, a customer might need to write to you. Maybe they want to send a note raving about the service you gave them; or they have a problem and want to return the merchandise you sold them. Perhaps a contractor wants to send you an invoice.

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