The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales
In today’s online world, if it’s timely and topical…it’s trending! But how can your company capitalize on these time-sensitive hashtags? By utilizing the most popular trending topics, your company can
It happens to the best of us. You follow your social media schedule, you’re frequently posting on all platforms, and your images are the highest of quality. So why aren’t
It’s the season for love! That’s right, Valentine’s Day joy is in the air. Marketers everywhere are making sure not to let their brand fall behind. So how are you
Whether you’re just getting started on social media or you’ve been active on it for a while, sooner or later you’re going to expect to see results. For many business
Are you always searching for the latest trending topic or looking for a better video presence on Twitter? We’re living in a world where everything is virtually on-demand, so it
The lines between Instagram and Facebook are blurring, meanwhile, Snapchat is giving more power to businesses, and Facebook adds a little more AI into the search function. These are the
One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
