The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
As consumers, our attention spans are getting smaller as content becomes shorter. The power of using photos to tell our stories are shaping the way we market our businesses online!
The people have spoken, and their words are powerful. If your brand has the confidence vote of the people it’s serving on social media, and they’re naturally producing User Generated
On your mark, get set, Tweet! Millions of businesses are using Twitter to connect with customers, but many may not be doing it effectively. Quality content that is authentic will
Bye-bye business cards! LinkedIn is connecting you with potential connections close by with a new “Discover Members Nearby” feature. Meanwhile, Facebook is tightening the reins when it comes to spam
Facebook advertising jargon have your head spinning? You aren’t alone. The Ads Manager can be a daunting place, especially if you’re new to the tool. Mastering Facebook ads and getting
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet
Once upon a time, there was a new and exciting social media platform called Snapchat. This app offered its users a 24-hour time limit on 10-second photos and videos to
There is pretty much one goal in social media: going viral. Unfortunately, the mythical “viral button” is like having access to the nuclear codes. But keep trying! When just one
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
