The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
What does it take to master the social media game? Just ask Bravo TV! The powerhouse network is changing the way viewers consume television, taking what was once a passive
It can be easy to forget just how accessible everything we post is on the internet. And as a brand or public figure, how you convey yourself online will often
Nothing should keep you from accessing Instagram’s 700 million monthly users for your business—not time, fear of trolls (Internet bullies, not the movie), and certainly not lack of knowledge. Contrary
So, you’ve decided to take your brand online by creating business pages for your business on all the major social channels. The next step is getting those business pages seen
Who doesn’t love summertime? You get to enjoy the beautiful weather, spend time with your kids while they are out of school, and most importantly, you’re looking forward to taking
Can you smell what Pinterest is cooking? The social giant has now joined the social media slugfest for a video show down after announcing a new “Auto Play” feature. Meanwhile,
It’s a question we hear all the time. “When will I start seeing results from my social media marketing?” “Is it working yet?” “How long will it take?” The answer
We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
