The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words
In digital marketing field, we often see LinkedIn as an underutilized channel among businesses. For those who leverage the power of LinkedIn, the value of the channel extends far beyond
There is no doubt that LinkedIn has established itself as the most powerful business and professional networking platform, but its analytics have been lacking, especially when compared to giant Facebook.
Social media is an incredible tool to connect with family, friends, consumers, and businesses. But just like real life, you might come across someone you’d prefer not to engage with.
Stuck in a rut? After a few months of Facebook marketing, you may find yourself plateauing when it comes to growing your company page following. You’ve invited your friends, spent
LinkedIn was made for networking. In your social media suite, it’s the most professional platform in your arsenal, which is why it’s key to keep it looking as up-to-date as
Don’t fret! With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business. So how can you keep your content fresh,
In a perfect world, sleep wouldn’t be a necessity, and we would be able to interact with our clients 24 hours a day, seven days a week. Facebook has the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
