The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Is your co-worker, roommate, sibling, all recommending their favorite podcast you just have to check out? It’s not a coincidence! The rise of the podcast is here; Internet personalities and
In the world of content creation, we are always looking for new angles and ideas to ensure our blogs, and social media posts live longer. Just like tending to a
Facebook is giving advertisers direct access to an entirely new demographic thanks to its global expansion of ads directly from within Messenger. Meanwhile, Pinterest is letting users search for specific
When it comes to persuading your audience to take action, sometimes they need a few subtle reminders. Email drip campaigns let you do just that. A drip campaign is a
“Our life is frittered away by detail. Simplify. Simplify.” These wise words came from Henry David Thoreau, the original minimalist that ran to the woods and lived solely off necessities.
We consider it a social media faux pas, but many businesses believe that targeting every Tom, Dick, and Harry with a Facebook account is the best way to build their
As you might have noticed from the increased #ads on your Instagram feed, influencer marketing has grown as one of the most popular advertising strategies for many small businesses and
Instagram is standing up to social media bullies and trolls with its latest update. The visual platform is releasing a tool that allows users to block out offensive comments. We’re
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
