The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In the recent years, marketers seemed to have an obsession with Millennials. How do we get their attention? What do they want to see? What are their interests, other than
Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network.
As many of you already know, Monday August 21st marks the first total solar eclipse since 1979. A total eclipse is when the moon passes between the Earth and the
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites,
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company,
When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content
One of social media’s biggest benefits is that you can interact directly with your audience. However, this opens the door to trolls and other kinds of negativity. If you’ve ever
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
