The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Everyone makes mistakes now and then. It’s a part of life, and learning out to recover from them is a vital part of growing up. However, there is difference between
Video viewing on social platforms has grown over 80% year over year. Facebook, Instagram, and YouTube are vying for all those eyeballs. Each platform is elevating its video and live-streaming
Everyone knows that once we’ve gotten through the ghouls and the goblins of Halloween, Santa Claus will be here in the blink of an eye for Christmas. If your social
So, you tried a social media marketing campaign, and it didn’t exactly turn out how you expected. There is no better time like the present to retrace your steps, figure
When it comes to social media, what exactly is a video view? The answer might seem obvious – someone who watched your video, duh! But in reality, what counts as
Every musician, dancer, painter, or professional of any kind has learned tricks throughout their years to help make parts of their job a little easier. The same goes for creating
We all love Halloween, a time of fun, laughs, and spontaneity. But when it comes to your brand, save the frivolity and unpredictable nature of your behavior for your
You know that feeling when you finally get to meet someone that you’ve always read about it and admired? You instantly feel more connected, and their personality is brought to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
