Facebook, Instagram, and Google are increasing the Value of their Video Streaming Apps

Oct 2017

Facebook Live Stream

Video viewing on social platforms has grown over 80% year over year.  Facebook, Instagram, and YouTube are vying for all those eyeballs. Each platform is elevating its video and live-streaming game in order to woo you. Here are some social media trends in the news this week.

Instagram Stories are cross-posting to Facebook

Your eyes aren’t playing tricks on you. Your Instagram Stories are now popping up on Facebook. While still not available to businesses, personal accounts are seeing the cross-posting of content from Instagram stories to the mother platform. This new feature eliminates the task of having to replicate posts on both channels. Instagram says that there are 250 million Instagram Stories users.

In another development, people who are currently streaming video through Instagram can now add anyone who is watching the video to their stream by clicking on an “Add” button.

Facebook Live has launched screen-sharing function

It’s no surprise, what’s hot on one platform, typically shows up on another. No longer requiring 3rd party software, Facebook Live offers you the opportunity to share your screen while streaming. When pushed, the “Share Screen” button will prompt you to install the Chrome app, “Facebook Screen Sharing Extension” in your browser (a Firefox version has not been released yet).

The latest improvements to live streaming from Facebook and Instagram looks like another attempt to bring their applications in line with competitors, such as Google. Google Hangouts already offers this type of functionality.

The latest improvements to live streaming from Facebook and Instagram looks like another attempt to bring their applications in line with competitors Click To Tweet

YouTube Introduces Live Footage into a Streaming Ad

Seeing the success of Netflix among cable-cutters, YouTube is making a move to get more front and center with live content. Earlier this year the video hub launched its streaming pay service. If you’ve watched the World Series, you no doubt see that YouTube has taken a major sponsorship and broadcast role.

In an effort to prevent users from tuning out the service during the commercials, live commentaries from Joe Buck and John Smoltz lead into a pitch for YouTube TV. Approximately 1.5 million people “cut the cable provider cord” last year out of 99.4 million households who subscribe to cable television.

We know social media changes every day, so be sure to stay up to date with all of the latest trends by following Katie Wagner Social Media on Facebook.

If you’re looking for more ways to market your company and stand out from the crowd, click here for more information on our upcoming Social Media Bootcamp!


Chris Thompson Senior Content Editor

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