The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
I’m sure you’ve been told over and over again that your website needs a blog in order to keep your customers on your page. You want to be seen
Most people don’t want to spend all day everyday on social media. No matter how integral it is to your business, you have to unplug at some point. However, as
Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make
Facebook’s new ad targeting feature is a game changer, and it will help you better target users who are interested in your content. Introducing Engagement Custom Audiences. Engagement Custom Audiences
Your social media presence tells a story about your brand – whether you like it or not. You might say, “But my company doesn’t have a social media strategy. We
As a consumer, you may be hesitant to buy into the hype of Fashion Nova and Flat Tummy Tea. But forget about buying their product, and think more about buying
Large events have the same nuts and bolts as small get-togethers. Imagine going over to a friend’s house for a BBQ and game night. As soon as you walk through
For business owners, navigating Facebook can be like driving the autobahn – everything moves fast, and you aren’t always sure the direction you’re headed is the right one. Even more
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
