The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
New features from Facebook look incredibly familiar while Twitter is making its social media statistics easier to understand. These are some of the top social media stories making news this
‘Tis the season for giving, right? Tomorrow, families all around America will sit around the table and share what they’re thankful for. This season also brings about personalized cards to
When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate
The biggest benefit of using social media for your business is that you have an opportunity to reach millions of people. Your audience can grow exponentially when you make the
If you are on Twitter (and you should be), you have probably seen this more times than you can count: “Thread” Threading has become a popular new form of communicating
Snapchat and Facebook create new tools to improve advertising ROI while Instagram is testing a new engagement strategy. The are the social media stories in the news this week. Instagram
Dubbed “the front page of the internet,” Reddit is a buffet of information, ready for consumption. The forum-based social network allows users to discuss and vote on all kinds of
You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
