The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s true what they say: there’s a time and place for everything. If you’re planning a snowboarding trip, you’re probably not going to pack a bikini and sandals. However, the
When it comes to pushing out your content, Facebook is taking a close look at whether you’ve been naughty or nice. The algorithm decides whether you get lots of organic
Social media has completely shaped the way you communicate with your clients and fans. Instead of snail mail, phone calls, and dropping by in person, people are now tweeting at
Businesses are benefitting from social media developments every day as elements like Facebook messenger, once used to communicate between friends, now enters the mix as a major asset for brands.
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing
There was a time when we proclaimed Facebook Inc. the reigning champion of leveraging the power of competition. Then we got to thinking—we all could learn a thing or three
Photos have an immense power over us. They evoke feelings, shift our perspective, and show us different worlds. But what happens when we see these images come to life? Movement
The effectiveness of social media in spreading your message is unquestionable. We rely on it to get the word out in every facet of our lives, from our business pages,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
