It’s true what they say: there’s a time and place for everything. If you’re planning a snowboarding trip, you’re probably not going to pack a bikini and sandals. However, the moment you head to Hawaii, your bikini and sandals are at the top of the list. Keep this train of thought in mind when you begin creating your marketing content. Both high-resolution and DIY photos have their own time and place of when they should be used. Here’s how to decide which to choose:
Ads
The type of content you select for your ads will depend on a few variables, but, generally, high-resolution photos are preferable. No matter what size your ad is or what device it’s being seen on, a high-res photo will always look clear and aesthetically pleasing. Utilizing high-resolution also enables you to create unique content that can be used in various ways. For example, if you take a high-res video of a model, you can turn those frames into GIFs or incorporate cinematography to attract your audience’s attention.
Social Media Channels
Both types of photos can easily be used on social media channels. High-res photos are perfect for profile photos, banners, blogs, and newsletters. While DIY photos are great for daily posts across channels and allow you to connect with your customers on a more personal level. They add to the lifestyle vibe that your high-res photos create. Think of it like yin and yang. Both types of photos work together to create your brand.
Let’s say you’re a bohemian clothing company and you have a photo shoot showing three friends on their way to a festival. You set up a bohemian styled tent with a VW bus in the background and all the makings for a vintage-inspired shoot. These photos will portray the feeling you want your customers to have when they wear your clothes. They’ll connect to the feeling and want to be a part of it. On the other hand, your flat lays, wrist shots, and other photos that you took with your iPhone are relatable to your audience as well but in a different way. They’ll think, “oh, I could wear that when I go get coffee too.” They’ll relate to the every day situation of the photo and start thinking about how they could use it that way too.
Marketing Materials
Aside from online content, you’ll also need photos for marketing materials that people will see in person. This is where high-res photos really shine; especially since printing companies have a specific resolution that photos need to be. You can use them for banners, tents, promotional cards that come with each purchase, printed look-books, special tags, and much more.
After you’ve created your content, find out how to present it to your audience on social media.
