The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In a long awaited move that will bring smiles to the faces of social media managers everywhere, Instagram announced it would now allow business profiles to schedule posts. But before
When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are able to easily analyze your data and
Stress gets the better of all of us at times, especially when where handling multiple moving parts and can’t seem to keep up. Social media—as much as we love it—can
Instagram is visual storytelling at its best – and your brand’s profile is a narrative woven together one picture at a time. Instagram Stories was initially introduced as a response
We’re in the middle of an epic flu season. What do you reach for when your nose is running? A tissue, or a Kleenex? That, my friends, is brand awareness
Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales
One of, if not the biggest challenge in social media marketing is staying on top of the ever-changing algorithms that affect how many people see your content. Facebook is always
Being able to track your social media success is one of the most important parts of online marketing that is often overlooked. If a portion of your marketing budget, big
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
